Mitsubishi Motors North America, Inc. (MMNA) has been named "The Official Vehicle Partner" of the upcoming "The Color Run Night™" event in Philadelphia on Saturday, October 18, 2014.
The Color Run is an untimed 5-kilometer paint race in which thousands of participants known as "color runners" begin the run wearing all-white clothing at the start line and are doused from head-to-toe in a variety of colors at each passing kilometer marker, culminating the event covered in color for a Finish Festival which includes food, live music and dancing.
The commitment Mitsubishi Motors' has as the Official Vehicle Partner in the first The Color Run Night 5k event includes:
"We're so excited to be partnering with Mitsubishi for the first ever The Color Run Night," said Amanda Hewlett, Sponsorship Manager for The Color Run, "Being involved with them and helping our runners ‘Find Your Own Lane' has been a great opportunity to bring two great brands together in the community."
A portion of the proceeds from The Color Run Night™ will benefit a local charity, Back on My Feet, a non-profit organization founded in Philadelphia in 2007 that uses running to create self-sufficiency in the lives of those experiencing homelessness.
The Color Run is an untimed 5-kilometer paint race in which thousands of participants known as "color runners" begin the run wearing all-white clothing at the start line and are doused from head-to-toe in a variety of colors at each passing kilometer marker, culminating the event covered in color for a Finish Festival which includes food, live music and dancing.
The commitment Mitsubishi Motors' has as the Official Vehicle Partner in the first The Color Run Night 5k event includes:
- Providing a customized and performance-tuned version of the Mitsubishi Outlander 7-passenger crossover as the Official Pace Car, leading the color runners with flashing lights at the start of the race
- Sponsorship of the Pink Zone kilometer marker during the race that will include a display of several brightly-colored Mitsubishi Mirage vehicles – the most fuel efficient gasoline-powered non-hybrid in America
- Exclusive sponsorship of the packet pickup area, where participants can pick up their color runner shirts before the event and learn more about the brand's affordably-priced and highly fuel efficient new vehicles
"We're so excited to be partnering with Mitsubishi for the first ever The Color Run Night," said Amanda Hewlett, Sponsorship Manager for The Color Run, "Being involved with them and helping our runners ‘Find Your Own Lane' has been a great opportunity to bring two great brands together in the community."
A portion of the proceeds from The Color Run Night™ will benefit a local charity, Back on My Feet, a non-profit organization founded in Philadelphia in 2007 that uses running to create self-sufficiency in the lives of those experiencing homelessness.
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